Companion to Entity Architecture
The working reference.
A small collection of public tools and primary documents to use alongside the book.
Validation & documentation
Start with the source. These links go to the organizations that maintain the tools and specifications.
Schema Markup Validator
Inspect structured data and its use of the Schema.org vocabulary.
Google SearchRich Results Test
Check which Google-supported rich result types a page’s structured data can produce.
Google Search CentralStructured data documentation
Read the documented requirements and guidelines for structured data in Google Search.
W3CRDF 1.1 Concepts
The formal reference for RDF graphs, triples, and the data model behind linked data.
A successful validation confirms the check performed by that tool. It does not guarantee indexing, ranking, or appearance in a search result.
A working vocabulary
A few terms,
made explicit.
Concise companion definitions.
The full glossary is in the book.
- Entity
- A distinguishable thing or concept represented by an identity, attributes, and relationships.
- Knowledge graph
- A graph that represents entities and the relationships between them.
- Semantic triple
- A statement made of a subject, a predicate, and an object. It describes a relationship in a graph.
- Entity resolution
- Determining whether different references identify the same entity.
- AEO
- Answer Engine Optimization: structuring information so an answer system can interpret and use it.
- GEO
- Generative Engine Optimization: designing information for interpretation and retrieval by generative search systems.